OUR SERVICES

Commercial & Corporate Consulting

The case for how and where a brand enters Canada, and the execution that delivers it.

WHY IT MATTERS

A market entry case built on the wrong assumptions is difficult to correct once capital and headcount follow it, and the first 18 months in market are where a launch's trajectory is largely set. We build the opportunity assessment, competitive landscape, route to market and P&L behind the investment decision, then carry that plan through brand strategy, launch leadership, field deployment and marketing execution, so strategy and execution stay aligned across every function.

CAPABILITIES

Market entry strategy

Opportunity assessment, competitive landscape, forecasting, P&L development and route to market

Brand & corporate strategy

Franchise and brand planning, positioning, message architecture and corporate narrative for the Canadian market

Launch planning

End-to-end planning and launch team leadership through the first 18 months

Commercial operations

Organization design, territory structure, incentive compensation, dashboards and reporting

Sales force planning & deployment

Sizing, structuring and managing dedicated or contract field teams

Marketing execution

Campaign development, agency management and omnichannel delivery

Patient services & access support

Patient support program strategy and implementation designed around access, adherence, patient experience, privacy, pharmacovigilance and regulatory requirements

Market research

Primary and secondary research, segmentation and social listening

Corporate communications & events

Canadian media, investor and internal communications; congresses and stakeholder events

LED BY

Charlie Pirraglia

Chief Commercial Officer | Partner

Let's discuss your launch and growth plan

Book a call with our team